Infiniti launched an evocative new branding campaign in 2014. It included story-driven product videos, brochures, and advertising which was shot primarily in Europe to suit its global markets. I joined the Designory team as a freelance art director to oversee the three week shoot of the QX70 and Q60 Coupe for both the still and motion photography. A selection of the asset library is shown below the video.

Executive Creative Director: Lynne Grigg
Creative Director: Chad Weiss
Art Director: Paula Neff
Executive Producer: Jean-Francios Rioche
Director of Photography: Timo Plodstat
Still Photos: Yona Heckl + Tom Mennemann
Editing/Post Production: SpotBot Media