Outrider Journal was a publication aimed at adventure riding enthusiasts. The publication’s goal was to be a “Surfer’s Journal” for off-road riders featuring big colorful pictures and little advertising. Despite an enthusiastic reception and initial subscriptions of 1500, that business model didn’t work out so well, and forced the magazine to go on hiatus after its first two issues. The magazine and branding was designed from the ground up including: logo, masthead design, art direction, design, and production.
Publisher: Jason Black
Creative Director: Paula Neff
Designers: Tye Bergeson, Noah Huber, Chhun Tang
Photographer: Fran Kuhn