Nissan Motorsports [NISMO] is the embodiment of ultimate Nissan performance, inspired by the most unforgiving proving ground – the race track. The NISMO client wanted to create an energetic, edgy video that showed handling isn’t a result of just data. It requires a human touch.
They wanted to show the car’s unique design through the team of experts behind the cars- the designers, engineers, and test drivers. We had the honor of working with Hiroyoshi Kato, arguably Nissan’s most legendary test driver. He piloted the NISMO GT-R for 2 days of exhilarating footage, and a 360º ride along experience.
Executive Creative Director: Lynne Grigg
Creative Director: Carol Fukunaga
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Eric Exley
Director of Photography: DC Chavez
Post Production: Qazi Waqas / In house