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Paula Neff | Creative Direction

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GT-R INTERACTIVE BROCHURE

Nissan wanted to focus on the near bespoke quality craftsmanship of its legendary supercar, the GT-R. The creative solution was designing a narrative with images that presented the "car as art." The interactive brochure has animated transitions and more artful typography for a premium look.

Executive Creative Director: Lynne Grigg
Creative Director: Terry Medwig
Associate Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Photography Consult: Toshi Oku
CGI: Armstrong White

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