Tim Damon wanted a promo piece using images created on a shoot for Toyota Trucks in shipyards and lumber mills of the Pacific Northwest. The images had an almost 1940's WPA feel to them, so we created a notebook that had a work manual feel. The cover was repurposed from actual 1940's parts inventory ephemera. The inside featured several spreads of photos followed by notebook paper. Cover was heavy, industrial-feeling chipboard with a custom-made rubber band that read WORK HARD or HARD WORK depending on how you read it. It was co-designed with April Larivee.
Creative Director/Designer: Paula Neff
Designer: April Larivee
Photography: Tim Damon
Writer: Curt Cummings