Nissan Frontier/Navara launched globally in 2020. The client wanted to show the truck in extreme places only it could go, and also emphasize bringing your friends along for the adventures. The challenge was the vehicle was high security, and only available in Mexico, which posed budgetary and logistical issues. Our solution was to maximize production dollars by shooting stand in cars in budget-friendly Spain. That provided epic, larger than life locations, that synced perfectly with the creative brief.

Executive Creative Director: Candy Ho
Creative Director: Paula Neff
Associate Creative Director Copy: Scott Goldenberg
Producer: Andrea Gomez
Photographer: Jeff Ludes
CGI: Armstrong White